ABOUT

Meet Laurie & Rob

Welcome to Kaiser Copywriting.

We are Rob and Laurie Kaiser, a husband-and-wife copywriting team with decades of award-winning journalism, content writing, marketing, editing, and public relations experience between us.

Natives of Kentucky and Texas, respectively, we live in Buffalo, NY, with two extra-tall sons, three cats, and one feisty papillon mix.

Writing is our passion. Taking the germ of an idea and transforming it into content that is effective and compelling is our gift. Whether it’s a feature article, strategic press release or persuasive web copy, we do the reporting and research that give your content authority and flair.

Rob is an award-winning journalist, who has worked as a front-page writer for the Chicago Tribune, the lead content specialist for a marketing agency, the managing editor of newsletters for a major law firm, and a professor of communications at Canisius University where he served as director of the journalism program. His work has appeared in Chicago Tribune Magazine, The Washington Post, and The Cincinnati Enquirer, and on numerous company websites. A story he wrote for the Tribune was anthologized in Best Newspaper Writing 2000, and a series of columns he wrote for the Enquirer prompted the FBI to establish a task force to tackle a dangerous backlog of unserved arrest warrants in Northern Kentucky. He also was the lead writer for a major law firm’s brand-management department, producing the firm’s most high-profile content.

Throughout her career, Laurie has covered everything from dilemmas in education to fashion trends to profiles of business leaders as an award-winning newspaper reporter and editor in San Antonio, Texas, Columbus, Georgia, and the northern suburbs of Chicago, among other cities.

Currently, she pens a variety of health and wellness, home design, parenting, and travel articles for magazines. Laurie also has extensive experience handling public relations and writing a range of website content for universities, private companies, and a nonprofit organization.

Both of us craft compelling stories that can be featured in website copy, case studies, newsletters, brochures, and full-length magazine articles. We tap into your organization’s best assets and transform complicated ideas into effective, easy-to-read copy.

If you have copy that just needs shaping or proofreading, we offer editing services as well.