Welcome

Kaiser Copywriting

Writing the copy that moves you

Time to get your story out there? We can help you make it happen.

We’re Rob and Laurie Kaiser, a husband-and-wife copywriting, content, and branding team experienced in writing about law, higher education, health and wellness, travel, parenting, and home design.

Having spent decades working in newsrooms, marketing agencies, and law firms, we know how to tell your story to connect with customers and audience, build your brand, and amplify your place in the market.

Let your story begin.

Meet Laurie & Rob

30+ Years of Journalism, Marketing & PR Expertise

We are Rob and Laurie Kaiser, a husband-and-wife copywriting team with decades of journalism, content writing, marketing, editing, and public relations experience between us.

Natives of Kentucky and Texas, respectively, we live in Buffalo, NY, with two extra-tall sons, three cats, and one feisty papillon mix.

Writing is our passion. Taking the germ of an idea and transforming it into content that is effective and compelling is our gift. Whether it’s a feature article, strategic press release or persuasive web copy, we do the reporting and research that give your content authority and flair.

Our Services

Writing The Pathway to Success

01

Website Content & Blog Writing

Engaging, SEO-friendly website copy and blog posts that reflect your brand voice and speak directly to your audience. We craft content that informs, ranks, and converts.

02

Case Studies

We turn your client success stories into powerful, results-driven case studies that demonstrate your impact and credibility—perfect for marketing and sales enablement.

03

Reported Articles & Journalism

With decades of experience in journalism, we specialize in well-researched, compelling articles that bring clarity to complex topics and credibility to your content.

04

Email Newsletters

From concept to copy, we write email newsletters that nurture leads, keep your audience engaged, and deliver consistent brand messaging with every send.

05

Ghostwriting Services

Whether it’s thought leadership, blog posts, or full-length articles, we ghostwrite polished, professional content that sounds like you—only better.

06

Professional Editing

We refine your content for clarity, tone, grammar, and flow—ensuring every word is accurate, polished, and ready for publication or delivery.

Work With Us

If you need to amplify your business, connect with clients, or gain subscribers in fields such as law, higher education, health and wellness, home design, travel, or parenting, we can help.

We’re award-winning journalists who also have extensive experience in marketing, editing and public relations. Let us highlight your most important stories and make them sing.

Please share a bit about your content needs, your timeline and budget on the enclosed form. If we think we’re a good fit, we’ll set up a15-minute meeting to get started.

We look forward to collaborating with you!

Step One

Connect With Us

Reach out via our contact form or email to tell us the details about your project or projects, including scopy, budget, and timeline.

Step Two

Get On a Call

We’ll schedule a call to see if we're a good fit and iron out the details of your project.

Step Three

Create and Complete

After approval, we get to work to create and deliver your customized content within the prescribed timeframe.

Step Four

Look for Future Collaborations

If you're happy with our work, let's discuss ways to help you reach your goals going forward, with retainer work and long-term projects.

Our Projects

Our Work

Gone But Not Forgotten

Chicago Tribune

Magazine Journalism

What You Do This For

Law work

Brand Journalism

Brief Appealing

Law work

Case Study

Stemming Autism

SA Kids Magazine

Parenting

Testimonials

What They Say About Us

Editor in Chief, DesignNY Magazine

For the past five years, Laurie Kaiser has been an invaluable contributor to DesignNY Magazine, consistently delivering exceptional home design and lifestyle content that resonates with our readers. Her writing is not only beautifully crafted but also deeply insightful—capturing the essence of every space, trend, and story she covers with grace and precision. – Susan Conley Goltz

Kate Kronk Discenza, Marketing Professional

Rob is not only an excellent writer and editor but also a go-to for creative content ideas, stories, and communications.

Jonathan Ziss, Partner, Goldberg Segalla Law Firm

Rob never just goes through the motions. He is always looking for novelty and excellence.

Mary Elson, Media Manager

I and other [Chicago Tribune] editors concentrated on getting the most out of Rob’s lyrical vision and aggressive desire to plumb every aspect of every assignment. I recall one piece about a small motel that had been bypassed by the interstate (creating an unfortunate entrepreneurial noose for its owners). In a meeting with other editors, I described it as a ‘near-perfect story,’ the first and only time I have characterized a story that way. It sailed onto page 1 of the Sunday Tribune

John Lupo, Chicago Tribune Reader

I had bought the Tribune to catch the second part of [Rob’s] story and was reading intently when I looked up from my paper and saw different customers reading the same article. I tried to follow their eyes as they were reading, and then it dawned on me that there was this total hush in the room. This was usually a very noisy place at 6:30 in the morning.

FAQs